PL BAY LLC Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.frontporchcafe.com.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@frontporchcafe.net or by mail using the details provided below:
2200 N. Croatan Hwy, Kill Devil Hills, NC, 27948, United States
Front Porch Cafe mobile application is owned and operated by PL Bay LLC, who are the controller of all stored data.
PepperHQ Ltd operate as a processor of data for Front Porch Cafe App.
This policy, together with our MOBILE APP TERMS OF USE, explain how we may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our MOBILE TERMS OF USE carefully.
Information we collect about you through Front Porch Cafe App.
We collect information about you when you:
- register to use Front Porch Cafe App;
- attempt to check in to our stores;
- register your debit or credit card details;
- upload a profile photo, and
- use the payments facility in Front Porch Cafe App to pay for your purchase.
This information is collected, stored and processed under Article 6(1)(b) of the GDPR, “processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract" i.e. We need this data for you to be able to use the App for its primary purposes.
Using your information
Collecting personal information in Front Porch Cafe App (name, email address, date of birth) helps us to better understand what you need from us.
We use your information to:
- improve the functionality and performance of Front Porch Cafe App;
- personalize our services to you;
- tell you about important changes to Front Porch Cafe App and related services, and
- manage promotions, competitions, customer surveys and questionnaires.
Your personal information is safe with us and will never be released to third party companies for marketing purposes.
Front Porch Cafe App captures your geographic location when you attempt to "check in" to one of our stores. We do this to identify which store you are in or near to allow you to pay using Front Porch Cafe App, and to provide an enhanced visitor experience (for example, through digital loyalty cards). We will only capture this information with your consent. Front Porch Cafe App also captures basic usage metrics to help us identify any problems and to make improvements in the future. These metrics also help us understand how people use Front Porch Cafe App and how many people use the different functions within Front Porch Cafe App.
Your contact details and personal information may be used to send direct marketing messages to you via your contact details provided. This is done only with your explicit consent, which can be withdrawn at any time from the MyAccount; options within the app. You may refuse consent for marketing messages without detriment to any other areas of functionality within the app.
Information We Capture
Geographic location
We provide enhanced store visit experiences when you choose to pay using Front Porch Cafe App. You may prevent Front Porch Cafe App from accessing your devices location services, or turn off the location services of your Mobile Device. Doing so will impact the capability of Front Porch Cafe App and prevent you from enjoying an enhanced experience.
Data you share with us (Including information you give us when signing up, and information which is shared automatically, such as Device ID, and IP address)
We use this data to log you in to Front Porch Cafe App and it helps us understand our customers better and present you with appropriate offers and promotions. Your data is stored in an encrypted database and transferred over a secure network connection. You decide which data you do and do not share with us. If you ask us to, we will update, correct or delete any data which you give to us.
Your Card details
Your card details are not stored on Front Porch Cafe App and they are only used in accordance with your payment instructions. Your card details are stored with our payment gateway partner - Stripe - who are a Level 1 certified PCI-DSS Service Provider. You have to use the payments facility within Front Porch Cafe App to pay for your purchase through the app.
Your profile photo
Your profile photo is used in store to verify your identity. If you ask us to, we will update, correct or delete your profile photo. However, you must have a profile photo if you wish to use Front Porch Cafe App to pay for your purchases in-store.
Your purchase history
We use your purchase history to provide personalized offers and analyze which products and rewards are most likely to interest you.
Data storage, protection and your right to access and erasure
Your data is stored in an encrypted database and transferred over secure network connections. We will store your information for as long as your account exists in Front Porch Cafe App. If your user account is entirely inactive for a period of 12 months or more, we will delete your account. If you ask us to, or if you delete your account, we will delete the information linked to your account which can identify you personally, including your profile photo and personal details.
You may ask us, at any time, to provide to you confirmation that your data is being processed and access to your personal data. This will generally be provided within 7-21 working days.
Marketing and research
If you agree, we may contact you:
- with offers and information about Front Porch Cafe products or services.
- for customer research, e.g. to help improve our service.
You can ask us to stop contacting you for marketing and/or research purposes by following the instructions in any such communication or by emailing us at info@frontporchcafe.net
Disclosing your information
We will never disclose your information to anyone outside of PL Bay LLC except:
- Where we have your consent
- Where we are required or permitted to do so by law
- To other companies who provide a service to us as a processor under the terms of this privacy policy
- To any successors in title to our business.
If we ever transfer your personal information to countries outside the European Economic Area we will ensure that appropriate security measures are taken.
Accessing your information
To obtain a copy of the information we hold about you, email us at admin@frontporchcafe.net. Please confirm any details to help us identify and locate your information. If any of the details are incorrect, let us know and we will amend them.
Changes to our policy
This policy replaces all previous versions and is correct as of November 2019. We reserve the right to change the policy at any time.
Contacting us
If you have any queries, please contact us at info@frontporchcafe.net
